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Economics of strategy / David Besanko ... [et al.].
AUTOR:
David Besanko
ISBN:
9780470484838
IDIOMA:
eng
PÁGINAS:
XXV, 593
AÑO:
2010
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INDICE
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Introduction. Strategy and Economics.
Part One. Economic Foundations of Strategy.
Chapter 1. Basic Microeconomic Principles.
Chapter 2. Economies of Scale and Scope.
Chapter 3. Agency and Coordination.
Chapter 4. The Power of Principles – An Historical Perspective.
Part Two. Firm Boundaries.
Chapter 5. The Vertical Boundaries of the Firm.
Chapter 6. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
Chapter 7. Diversification.
Part Three. Market and Competitive Analysis.
Chapter 8. Competitors and Competition.
Chapter 9. Strategic Commitment.
Chapter 10. The Dynamics of Pricing Rivalry.
Chapter 11. Entry and Exit.
Chapter 12. Industry Analysis.
Part Four. Strategic Position and Dynamics.
Chapter 13. Strategic Positioning for Competitive Advantage.
Chapter 14. Sustaining Competitive Advantage.
Chapter 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
Part Five. Internal Organization.
Chapter 16. Performance Measurement and Incentives in Firms.
Chapter 17. Strategy and Structure.
Chapter 18. Environment, Power, and Culture.
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