Introduction and Objectives.
Trends in Diversification over Time.
Motives for Diversification.
Competitive Advantage from Diversification
Diversification and Performance.
Summary.
Self-Study Questions.
Appendix: Does Diversification Confer Market Power?
Notes.
17 Implementing Corporate Strategy: Management of the Multibusiness Firm.
Introduction and Objectives.
Governance and the Structure of the Multibusiness Corporation.
The Role of Corporate Management.
Managing the Corporate Portfolio.
Managing Individual Businesses.
Managing Linkages between Businesses.
Managing Change in the Multibusiness Corporation.
External Strategy: Mergers and Acquisitions.
Summary.
Self-Study Questions.
Notes.
18 Current Trends in Strategic anagement.
Introduction.
The New External Environment of usiness.
Managing in an Economic Crisis.
New Directions in Strategic Thinking.
Redesigning the Organization.
New Modes of Leadership.
Summary.
Notes.
Index.
