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Managing innovation : integrating technological, market, and organizational change / Joe Tidd and John Bessant.
AUTOR:
Joseph Tidd - J. R. Bessant
ISBN:
9780470998106
IDIOMA:
eng
PÁGINAS:
XV, 622
AÑO:
2009
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RESUMEN
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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation.
An extensive website accompanies this text at www.managing-innovation.com. Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips. |
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INDICE
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- Managing innovation: Innovation, what it is and why it matters ; Innovation as a core business process
- Context: Building the innovative organization ; Developing an innovation strategy
- Search: Sources of innovation ; Innovation networks
- Select: Decision making under uncertainty ; Building the innovation case -- - Implement: Creating new products and services ; Exploiting new ventures
- Capture: Capturing the benefits of innovation ; Capturing learning from innvotion
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