CRM : Customer Relationship Management : high-impact strategies, what you need to know, definitions, adoptions, impact, benefits, maturity, vendors / Kevin Roebuck.

AUTOR: Kevin Roebuck
ISBN: 9781743047002
IDIOMA: eng
PÁGINAS: 114
AÑO: 2012

 
   
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Soluciones informáticas para la empresa
 
RESUMEN

Customer relationship management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

Get the edge, learn EVERYTHING you need to know about CRM, and ace any discussion, proposal and implementation with the ultimate book - guaranteed to give you the education that you need, faster than you ever dreamed possible!

The information in this book can show you how to be an expert in the field of CRM.

Are you looking to learn more about CRM? You're about to discover the most spectacular gold mine of CRM materials ever created, this book is a unique collection to help you become a master of CRM.

This book is your ultimate resource for CRM. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about CRM right away. A quick look inside: Customer relationship management, Automated online assistant, Business intelligence, Business relationship management, Comparison of CRM systems, Consumer Relationship System, Customer experience, Customer experience transformation, Customer intelligence, Customer service, International Organization for Standardization, Data management, Data mining, Database marketing, ECRM, Employee experience management, Enterprise feedback management, Help desk, Mystery shopping, Partner Relationship Management (PRM), Predictive analytics, Professional Services Automation, Public relations, Sales force management system, Sales intelligence, Sales process engineering, Customer support, Supplier relationship management, The International Customer Service Institute, Vendor Relationship Management...and Much, Much More!

This book explains in-depth the real drivers and workings of CRM. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of CRM with the objectivity of experienced professionals - Grab your copy now, while you still can.